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Benefits of Keyword Rich Domains
by Ryan Frank
Choosing a keyword rich domain name for your business's website is one of the most important aspects involved in creating a site that is search engine friendly and that will make it easy for Google users to find you. Of course there are many different elements involved in successful search engine optimization (SEO), and they must all work together well to give you the best results, but having a good, keyword-rich domain will definitely give you a good head start. With that in mind, pick keywords that will be popular and relevant amongst your business's target niche.
Many Sites Don't Allow You to Choose Anchor Text
Anchor text is one of the most crucial aspects of SEO. However, many website hosting services don't give you the option of setting your own anchor text. Having your targeted keywords already present in your domain name can help you sidestep this issue, as keyword-rich domains make it easier to generate anchor text links without having to ask for them.
Keyword-Rich Domains are Great for Geo Targeting
If you're going after your local market, you'll want to have your domain name reflect this fact. Having a geographical identifier in your domain name will make it easier for local users to find you on Google and other major search engines. An example of a domain with Geo targeting would be chicago.domain-name.com. Having a keyword rich domain means you can insert as many modifiers as are useful and relevant to your website. Of course, it's never good to go overboard, but if you have a domain name containing keywords that reflect the interests of your target market (e.g. location modifier that appeals to the local target audience), you're more likely to generate good traffic.
Credibility Increases Click-Through Rates
Having a keyword-rich domain is not only beneficial in terms of conventional SEO, but it can also simply add credibility to your business's online image. This is especially good when it comes to things like banner ads and pay per click ads. If people see an ad with a domain name that seems unique and contains relevant terms, they will assign more credibility to it and are thus much more likely to actually click on the link. It's good to remember that the click-to URL is one of the main three components of most PPC ads.
About the Author
For more information on where you can find advanced SEO services, check out bestrank.com.
Kerry King's BC Rich guitar
Kerry King talks about his custom BC Rich guitar, tattoos and blood!
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